NAB Show 2027 graphics: booth rules, sign rules and printing

NAB Show 2027 dates, and the deadlines still to come

NAB has published the 2027 dates: conferences and workshops April 3–7 and the show floor April 4–7, at the LVCC, 3150 Paradise Road. It has also published April 23–26 for 2028 and April 8–11 for 2029, which helps when you're planning graphics to reuse across editions.

The exhibitor deadlines aren't out yet. The exhibitor services kit's landing page already describes the April 3–7, 2027 show, but when we checked in October 2026 its schedule-and-deadlines page still showed the 2026 show. Here is how that 2026 clock ran. The 2027 show opens about two weeks earlier in April, so use these to plan the order of the work, not the dates.

Sources: NAB Show, about us (National Association of Broadcasters), as of October 2026; NAB events calendar (National Association of Broadcasters), as of October 2026; NAB Show Las Vegas exhibitor services kit, as of October 2026; NAB Show exhibitor schedule and deadlines (2026 edition), as of October 2026. Rules change each season — confirm with your show.

West, Central and North halls

NAB places exhibitors by product category, and for 2027 it says the mapping is largely the same as 2026. West Hall holds AI and machine learning, cloud computing and storage, streaming, ad tech, asset management and automation, the Sports Theater and startups. Central Hall holds cameras and camera support, audio, lighting and grip, digital signage and display systems, the Creator Lab, Futures Park and transmission. North Hall holds acquisition, editing, graphics, post-production and production, the Main Stage and the Broadcast Engineering and IT (BEIT) Conference.

For graphics, the hall sets the height. NAB's 2026 rules let island and split-island booths reach 30 feet in the North and West halls but only 25 feet in Central, and the same limit applies to the top of a hanging sign. If a booth may land in a different hall from one edition to the next, design its tallest graphics to the lower number. The building's rules for walls, glass and tape are on our LVCC graphics page.

Sources: NAB Show 2027 exhibit space selection, as of October 2026; NAB Show exhibitor rules and regulations (2026 overview), as of October 2026. Rules change each season — confirm with your show.

NAB's booth rules that shape your graphics (2026 overview)

NAB's rules page was still labelled as the 2026 overview when we checked. The parts that change what you print:

• Linear, corner and perimeter booths: displays up to 8 feet in the rear half of the booth and 4 feet in the front half, products and materials included; perimeter booths can reach 12 feet in the rear half. No hanging signs or truss.
• Facing the neighbours: in a linear booth, company logos, branding or signage may not face into an adjoining booth, on either side or behind, and unfinished back walls must be draped. In a split island, back walls facing a neighbour must be finished in a neutral colour with no text or graphics.
• Islands: walls visible from an aisle must be finished. Hanging signs and truss are allowed directly over your contracted space; double-sided signs are set back 10 feet, and single-sided graphics may only face into the booth. Split islands can't hang truss.
• Truss and video walls are allowed only in islands larger than 400 square feet, need wet-stamped drawings from a licensed U.S. engineer, and truss plans go to LVCVA Fire and Safety 90 days ahead. Freeman is the exclusive rigging and video wall provider.
• Booths of 800 square feet or more submit design and technical renderings, and every multi-level or covered booth goes to LVCVA Fire and Safety, whatever its size.
• Drape isn't a display fixture: products and signs can't be attached to it, but a banner can hang from the pipe on S-hooks.
• Light and projection: logos, gobos and lights may not shine outside the booth, onto the ceiling, the aisles, the facility's walls or the booths next door.
• Floor covering — carpet or professional flooring — is mandatory over the entire booth and isn't included with the space; area rugs are unacceptable.
• Promotion stays inside your booth, and nothing is left in aisles, on conference tables or in other public areas.

Source: NAB Show exhibitor rules and regulations (2026 overview), as of October 2026. Rules change each season — confirm with your show.

What that means for your order

Linear booths: the back wall carries the brand, but only up to 8 feet, and everything in the front half — counters and kiosks included — stays under 4 feet. Print the faces that look onto the aisle and keep anything that faces a neighbour unbranded. Wall graphics printed to your panel sizes, with seams kept off faces and lettering, are the usual answer; the wall graphics quote shows the panels before you order.

Islands: design hanging sign graphics to face into the booth unless the sign is set back 10 feet, and size everything to your hall's height limit. Print a hanging sign's graphics to the warehouse date the 2027 kit sets, not to move-in. Banners covers materials and finishing.

Floors: flooring is mandatory anyway, so branding underfoot belongs on that flooring, not the hall's. Ask show management what they'll accept; our floor graphics carry an anti-slip laminate on every hard-floor piece and butt together without a trip edge. See floor graphics.

Lit graphics and backdrops: at the LVCC, illuminated signs and booth lighting are electricians' work unless permanently built into the booth, so a backlit header or lightbox needs that labor in the plan. A step and repeat for interviews and creator content stands inside your booth like any other display, within its height limit.

Sources: NAB Show exhibitor rules and regulations (2026 overview), as of October 2026; NAB Show Las Vegas Work Rules and Labor Union Regulations, as of October 2026. Rules change each season — confirm with your show.

Who installs graphics in your booth

NAB's work rules split trade-show labor at the LVCC among three unions: Teamsters for material handling and rigging; carpenters for building and dismantling booths, including draping, flooring and non-electrical signage; and electricians for power, illuminated signs and booth lighting, and for rigging hanging signs, video walls, LED screens, truss and anything secured to the ceiling. Freeman, the official service contractor, resolves jurisdiction disputes.

Exhibitors' own full-time employees, carrying identification, can do a defined list of tasks. In booths under 250 square feet they can put up a tool-free, ladder-free pop-up one person can carry, and lay carpet; over 250 square feet both need labor, and mounting monitors always does. Exhibitors may install a non-electric sign attached to a display but not a hanging sign or truss: Freeman rigs every hanging sign, with a chain hoist for anything over 200 pounds. Exhibitors may not use ladders; EACs may use their own if they follow union safety guidelines.

Outside contractors register as EACs — for 2026, by April 10 — with a certificate of insurance approved by show management and a current ESCA license for the LVCC, wear the ESCA badge on site and can't perform work designated exclusive. We print to the show's spec, label every panel for the installer, deliver for move-in and coordinate the install with your EAC or the show's contractor.

Sources: NAB Show Las Vegas Work Rules and Labor Union Regulations, as of October 2026; NAB Show exhibitor rules and regulations (2026 overview), as of October 2026; NAB Show, working with exhibitor-appointed contractors (2026 edition), as of October 2026. Rules change each season — confirm with your show.

Getting graphics to the LVCC

At NAB Show, material handling comes with indoor booth space rather than as an option, and Freeman is the exclusive material handler, managing the freight docks and scheduling every vehicle into the material handling areas. Late arrival at the warehouse and a missed target date both carry extra charges, and shipments from third-party vendors are billed to the exhibitor separately from the package — so a graphics delivery should be labelled for your booth and timed to your target.

Small pieces can be hand-carried by your own staff: from a privately owned car, minivan, SUV or pickup, through the hand-carry entrances and unloading areas in Freeman's kit, with a personal luggage or office-supply dolly but no hand carts. That covers small items such as cartons and packages; anything else is material handling. The LVCC itself accepts no shipments for exhibitors. Rolled graphics should travel boxed with the booth number on them, and Innovate 3D's NAB Show exhibit guide covers freight for full booths.

Sources: NAB Show material handling FAQ, as of October 2026; NAB Show Las Vegas Work Rules and Labor Union Regulations, as of October 2026; LVCC Facility Guide, July 2026, p. 42, as of October 2026. Rules change each season — confirm with your show.

The LVCC's rules underneath NAB's

The building adds its own layer. At the LVCC, wall clings need your convention service manager's approval in advance, use approved materials only, and are installed and removed by the official service contractor or an approved vendor; adhesive-backed material isn't allowed on painted walls. Anything outside your booth — a lobby cling, a column wrap, a lightbox — is public-area advertising bought through the show, which gives you the spec and the deadline.

LVCC lightboxes take a print 60 inches wide by 60 inches high, with 58 by 58.75 inches visible through the opening, delivered to the LVCVA Sign Shop, which needs at least five business days to install them. See LVCC lightbox graphics and the LVCC graphics page for glass, tape and floor rules.

Source: LVCC Facility Guide, July 2026, pp. 7–9, 30, as of October 2026. Rules change each season — confirm with your show.

The same week as ISC West

NAB Show's April 3–7 overlaps ISC West, which runs April 5–9, 2027 at Venetian Expo. If your company exhibits at both, or shares installers and freight between them, lock the files for both shows early and plan deliveries to two campuses in the same week. See our ISC West graphics page.

A printer across town helps with the changes that come late at a show built around new gear: a renamed product, a partner logo, a panel damaged in transit. Tell us your booth's target time when you order, and we'll confirm what's possible for your dates before you count on it.

Sources: NAB Show, about us (National Association of Broadcasters), as of October 2026; ISC West 2027 hours and location, as of October 2026. Rules change each season — confirm with your show.

Ordering NAB Show graphics

Upload your artwork to the wall, window or floor quote to see how it prints at your size and what it costs. For hanging sign graphics, banners, backdrops and signs, send us the booth details: the hall, booth number and type, height limit and the deadline you're working to. See trade show graphics for how we print and deliver for booths, installation for what our crew does off the show floor, and the shows page for other Las Vegas deadlines.